Michael Tuso - What Does It Take To Be In Tech Sales? #64

Published: June 11, 2020, 9 a.m.

Welcome to another episode of Develomentor. Today's guest is Michael Tuso

Michael Tuso is currently Director of Revenue Performance at Chili Piper.\xa0

He has held a variety of sales roles both inside of and outside of technology.\xa0 Over the years, he\u2019s sold for Citrix, SnackNation and now Chili Piper. He\u2019s also done a different category of \u201csales\u201d work as a campaign manager.\xa0

To make his story even more colorful, Michael built much of his early sales experience working from South and Central America in places like Costa Rica and Bolivia. So, if you\u2019ve always wondered what it\u2019s like to do technical sales, stay tuned!

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Episode Summary

\u201cThere\u2019s a lot of parallels I\u2019ve been able to draw between selling a candidate and selling an actual tech product.\u201d

\u201cWhen you use too many words it portrays you aren\u2019t confident in what you\u2019re saying.\u201d

\u201cOutside of school, I spent most of my time coaching and training people in various forms of martial arts. I always try to find ways to make my interests mutually reinforce each other and I still do that today.\u201d

\u2014Michael Tuso

Key Milestones

  1. Michael was working in politics but decided to move to La Paz, Bolivia to work at Citrix. What influenced this decision?
  2. The early years of sales + living and working in a new country
  3. The key skills required to be successful in tech sales
  4. Product knowledge alone does not equate to success in sales
  5. The difference between a sales engineer and a sales architect
  6. How do you build an effective tech sales team?
  7. What kind of people are cut out for sales? What makes them succeed at it?

Additional Resources

Michael Tuso on \u2018future stating\u2019 in the sales process \u2013 https://www.youtube.com/watch?v=AYLIwbQLqeU

Learn more about sales enablement? \u2013 https://www.hubspot.com/sales-enablement

You can find more resources in the show notes
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To listen to previous episodes go to https://develomentor.com/blog/

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