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Welcome to another episode of Develomentor. Today's guest is Leon Mallett

Leon Mallett accepted a job in digital marketing when real estate investing became too risky. Before he knew it, digital marketing became his passion! Leon is currently the chief operating officer (COO) of IAM Cloud (IAM Technology Group Ltd).\xa0

Leon Mallett is a biology major turned digital marketer and tech executive who I first met on Twitter on a thread on careers and jobs people have held.\xa0 Turns out we were both paper boys growing up and are now in the C-Suite at tech firms.\xa0

Along his career path, Leon has worked in real estate and customer service. He has also worked in digital marketing for a number of companies including Tesco and the University of Sheffield.\xa0 I\u2019ll have to check the archives, but I believe Leon is also the first COO of a tech company we\u2019ve had on the show, so I\u2019m eager to dig into what that means

\u2013Grant Ingersoll

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Episode Summary

\u201cThe idea of a marketer is you have to be a generalist. There is a broad set of skills and its really important that you have a breadth of skills across good copy writing, technical skills, as well as an understanding of social platforms.\u201c

\u201cWhat I learned from my MBA, weirdly, is not so much a load of facts. instead I learned that it does not matter if you don\u2019t know everything because you can work things out. That mindset shift was the real game changer for me.\u201d

\u201cFor me, when hiring someone, personality is 90%, skills are 10%.\u201d

\u2014Leon Mallett

Key Milestones

1. What inspired Leon to transition into digital marketing?
2. While marketing is as old as time, digital marketing is still a fairly young field and it covers a lot of ground, especially these days with all the tools available. What is the scope of digital marketing?
3. What are some of the key skills needed to be in marketing?
4. Major differences between working in industry and university\xa0
5. What does a COO at a tech company focus on?\xa0
6. Why does Leon prefer hiring people who have either owned a business or worked as a contractor?

Additional Resources

Geoff Harcourt \u2013 CTO of Literacy Non-profit, CommonLit #48

You can find more resources in the show notes
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To listen to previous episodes go to https://develomentor.com/blog/

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