130: How A/B testing can improve your design

Published: July 17, 2018, 5:27 a.m.

Data can be a powerful tool in a designer\u2019s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works. \nIn this episode we discuss our experience with A/B testing and how it can help you to become a better designers.