BROADCASTS.com

This week we're talking about why it's better to attract clients than go out and approach them yourself. We think it's the best way to get a professional working relationship off on the right foot and we'll explain why. Attracting clients is a 'long play' involving positioning yourself as an expert in your niche by doing content marketing and being picky about what work you take on. It takes time to build your reputation in this way, but we think it\u2019s worth it. We\u2019re both in different stages with our client work, so listen in to hear about our experience with client work, and what we\u2019re doing to attract the type of projects we really want to work on.