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As with most loops, things come back around. In this case, some of the research for an earlier episode led to the book called Loops by J Cornelius which is definitely something Product Owners need to crack open. J joins in this episode to discuss how his book can help POs and teams understand their customers needs better and ways to constantly research, prototype, and test for their ( and your ) benefit. If you want to understand how J measures business success then listen in, better yet go get the book and learn even more.

Feedback:
twitter - @deliveritcast
email - deliveritcast@gmail.com

Links:
PO Coaching and Consulting - seek taiju
J Cornelius - JCornelius.com - NineLabs - @JC
Loops: Building Product With Clarity & Confidence
Loopsbook: LoopsBook-Resources
Deliver It Cast Ep 94 - The Loop
Marty Cagan - Spotify vs. Fitbit
Mob Mentality - Rob Myers on the next “Extreme” Methodology