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A security professional announces a new position as CISO. As a vendor you see this as good timing to try a cold outreach to sell your product. Why do so many vendors think this is a good tactic, when in reality it\u2019s exactly what you should not do?

Check out\xa0this post\xa0for the discussion that is the basis of our conversation on this week\u2019s episode co-hosted by me,\xa0David Spark\xa0(@dspark), the producer of\xa0CISO Series, and\xa0Geoff Belknap\xa0(@geoffbelknap), CISO,\xa0LinkedIn. Our guest is\xa0Yaron Levi\xa0(@0xL3v1), CISO,\xa0Dolby.

In this episode:

• Is the pouncing on new CISOs actually a successful sales technique?
• Should vendors refine their relationship, and focus on "pull" rather than "push"?
• What about focusing on content marketing and thought leadership?
• Should vendors shift from "marketplace" to "metricplace?"

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