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Published: Aug. 1, 2019, 1:58 p.m.

In this episode, Maurice and Branden catch up with Brandon Butler, the man behind Butter.ATL, an online outlet that is redefining the way people see Atlanta culture. Butler breaks down Butter.ATL's origins and intentions. We suggest you follow them now at\xa0@Butter.ATL and scroll as you listen to this episode.

\xa0 2:00 What is Butter.ATL?\xa0Brandon still doesn't have a proper elevator pitch, but he explains it as an idea to tell Atlanta's story through social platforms like Instagram and Youtube. For the record, it is not named after him. He also describes it at "infotainment." \xa0 8:00 Who gets to be involved?\xa0Branden defines culture as "people like us do things like this" and that how he views Butter.ATL's place. Here he explains how Atlantans can be involved in creating content and how they intend to involve ALL Atlantans. He also apologizes for not being able to answer every DM.\xa0 \xa0 15:30 Living off Instagram.\xa0Butter.ATL is popping on IG right now, but Brandon comes from a tech background, so he knows that can't be the only platform. Here he explains what's next for Butter.ATL and how they plan to maneuver in the digital space. \xa0 19:40 Getting people to believe in Butter.ATL.\xa0Atlanta is a big small city and Brandon got a lot of "WTF are you?" when asking people to get down. Here he talks about earning credibility through consistency and quality.\xa0 \xa0 23:15 Wings or Flats?\xa0The guys have a little fun with some very Atlanta-centric questions.\xa0 \xa0 28:40 Will Butter.ATL scale to other cities?\xa0Brandon explores the possibility of the platform popping up in other markets. \xa0 Day 1 Radio\xa0podcast is available on Apple Podcasts, Google Play, IHeartRadio, Spotify, Stitcher, Radio Public, and CLNS Mobile Media app. Follow us on Twitter, FB, and IG at @day1radio