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Humans seem to have reached a cross-point, where they are asked to choose between functionality and privacy. But not both. Not both at all. No data, no service. That\u2019s what companies building personal finance services say. The same applies to marketing companies, social media companies, search engine companies, and healthcare institutions.\nIn this episode I speak about the reasons to aggregate data for precision medicine, the consequences of such strategies and how can researchers and organizations provide services to individuals while respecting their privacy.