Podcasts Technology Danny In The Valley Hookeds Prerna Gupta and Parag Chordia: We went from zero to 40 million users"

Hookeds Prerna Gupta and Parag Chordia: We went from zero to 40 million users"

Published: Feb. 9, 2018, 4:12 p.m.

The Sunday Times\u2019 tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating \u201cchat fiction\u201d (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating an antidote to social media addiction (19:30), trying to write a fantasy novel (22:00), translating the novel into mobile phone form (25:00), finding readers through Facebook ads (26:30), luring Snoop Dogg, Mariah Carey and Stephen Curry as investors (28:15), creating a \u201cnext generation\u201d film studio (32:30), trying to create the next Harry Potter on the mobile (35:30), the power of teenage girls as early adopters (37:15).

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