Cyber Marketing Con 2022: From the horses mouth: CISO Q&A on solving the cyber marketers dilemma. [Special Editions]

Published: Jan. 25, 2023, 6 a.m.

At the 2022 Cyber Marketing Con, the CyberWire presented a CISO Q&A panel session on how to help cyber marketers reach CISOs and other security executives in the industry. The panel included Rick Howard, CSO of N2K Networks, Jaclyn Miller, Head of InfoSec and IT at DispatchHealth, Ted Wagner, CISO of SAP NS2, and was moderated by board director & and operating partner, Michelle Perry.\nListen in as the panel discusses:\n\nWhat works and doesn\u2019t work in getting a security executive\u2019s attention.\n\nMessage trust, message fatigue, and what you can do about it.\n\nTrusted information sources and how security executives use them.\n\nPositioning and messaging that is actually meaningful to decision makers.\n\nThe security executive\u2019s purchasing behavior and why skepticism is the driving force.\n\n\nStay tuned until the end to hear us answer some additional bonus questions submitted by attendees.\nLearn more about your ad choices. Visit megaphone.fm/adchoices