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For context and based on requests, I\u2019m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This\xa0is the first in a five-part\xa0series, \u201cHow to Deliver World-Class Customer Experiences \u2013 Leading the Starbucks Way." \xa0\nThe story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks\u2019 U.S. stores.\nIn the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan.\nTo effectively elevate Starbucks to \u201cbe the undisputed coffee authority,\u201d leadership redoubled efforts to drive a passion for the company\u2019s core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors.\nWhat are you doing to help your people become the undisputed authority in your sector?