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According to retired four-star general Colin Powell, \u201cGreat leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.\u201d\xa0I would argue extraordinary customer experience brands are also great simplifiers.\nThis is the fifth and final post in\xa0a series titled "How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World."\nIn the midst of all that confusion, team members and customers rushed toward leaders and brands that simplified their experiences and made their lives as easy as possible. In Stronger through Adversity, Ben Salzmann, President & CEO of Acuity Insurance offered insights on how to simplify the employee and customer experience by effectively leveraging technology and empowering team members through training.\nHave you looked at your customer experience and sought to remove complexity, corporate-speak, and unnecessary steps?