Isnt It Time for Ecosystem Mapping? | The Changing World of Customer Experience

Published: Feb. 27, 2020, 12:05 p.m.

I\u2019m convinced the pre-Socratic philosopher, Heraclitus happened upon an enduring truth when he said, \u201cyou can\u2019t step into the same river twice.\u201d I heard that quote when I was a freshman in college and it was the same year I\u2019d read the classic book by M. Scott Peck titled The Road Less Traveled. In this book, Peck suggested above all else people fear change.\nThat made me wonder if we also fear that things won\u2019t change. In other words, we get bored when things become stagnant and become overwhelmed when change exceeds our ability to cope.\nFor me, the world of human experience elevation is a perfect mix of dynamic change.