Broadcasts.com - "How to Be an Iconic Service Brand -Four Things You Must Master" (Customer Experience University - Winning Loyalty & Engagement One Customer at a Time)

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How to Be an Iconic Service Brand -Four Things You Must Master

Published: Feb. 23, 2023, 1:30 p.m.

Using Zappos as an example, Dr. Michelli outlines four characteristics shared by iconic service brands and guides listeners on evaluating themselves against that criteria.