Podcasts Other Customer Experience University - Winning Loyalty & Engagement One Customer at a Time Customer Segments or Customer Need States?

Customer Segments or Customer Need States?

Published: Aug. 29, 2019, noon

Customer segments or customer need states? The answer is \u2026 both!\nIt\u2019s an important distinction in which I work with my clients to understand and leverage. It is the difference between creating experiences based on customer segmentation versus customer need states.