Cherish and Challenge Your Legacy | How to Deliver World-Class Customer Experiences Leading the Starbucks Way

Published: Nov. 18, 2021, noon

This is the final post in a 5-post\xa0series about my book\xa0Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.\nIn the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, \u201cI want to build a lasting brand that elevates lives one cup at a time.\u201d Upon his retirement a few years ago, it was clear to me that Howard\u2019s legacy was intact. But that outcome wasn\u2019t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a \u201clasting brand that elevates lives one cup at a time.\u201d\nWhat do you want your leadership legacy to be?