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This is the first installment in a series titled \u201cBetter Than Normal \u2013 Designing Transformative Experiences,\u201d which\xa0will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.\nI don\u2019t know about you, but I am already eager to put the phrase \u201cnew normal\u201d out to pasture! When most people say it, I hear the pain in their voice and a nostalgic longing for the way things used to be. There\u2019s an \u201cif only\u201d packed into it. If only, we weren\u2019t in this new normal. Or if only, I could have this part of the old normal back. The words new normal are somehow reminiscent of my father\u2019s penchant for saying things like \u201cthose good old days.\u201d\nI hereby decree the words \u201cnew normal\u201d no longer are useable, and I declare they shall be replaced with the phrase \u201cbetter than normal.\u201d Since I\u2019m striking down phrases, I will replace \u201cgood old days\u201d with \u201cgood new days.\u201d Alas, if only I had that power beyond this simple blog.\nI make these two proclamations to frame the importance of working to make \u201cnow\u201d better than \u201cthen\u201d and to make the \u201cfuture\u201d better than \u201cnow.\u201d\nLet me show you two ways customer experiences are already better than normal.