Podcasts Other Customer Experience University - Winning Loyalty & Engagement One Customer at a Time Baking customer loyalty into your overall business strategy

Baking customer loyalty into your overall business strategy

Published: July 27, 2012, 9:51 p.m.

Dr. Michelli integrates customer loyalty with Porter's 5 forces model of business strategy in this week's podcast. \xa0In so doing, he helps you see the role of client engagement in defending against threats and creating business opportunities.