Broadcasts.com - "5 Categories of Customer Preferences You Should Know" (Customer Experience University - Winning Loyalty & Engagement One Customer at a Time)

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5 Categories of Customer Preferences You Should Know

Published: Aug. 12, 2010, 1:46 a.m.

In order to create engaging customer preferences, Dr. Michelli shares the Kano model of determining customer preferences and helps you explore those preferences in your business.