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How to get your tech solutions through the door and into the hands of your ideal clients. In this episode Russell shares his experience and tips on how to get your foot in the door and grab the attention of your ideal clients using the power of stories. Following years of feeling frustrated as a buyer of high value technology, Russ believed he was missing out on the best products, services and suppliers because their approach to sales and marketing was too confusing. Russ is a Navy Pilot and Engineer by background, he has worked for many years as a technology buyer and in business development and in recent years he has pursued his curiosity and desire to help others by setting up Clarified Marketing - a consulting company that helps tech companies clarify their message so they don’t confuse their ideal customers and can therefore win more business - a subject I also feel strongly about! There are so many tips and strategies you can use from listening to this podcast that will help you simplify your messaging, win more business and grow your visibility in your industry.