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How do you rehaul a 21-year-old brand? Eric Gillin explains how he helped relaunch Epicurious\u2019 site through a phased, practical approach. We focus on the most important features of the site and which tools helped narrow these assumptions down. We talk about the difficulty of launching new features on a site with exponential visitor growth, developer impact, user experience, and parsing criticism. We also chat about their upcoming mobile app, how it differs from the site, as well as the future of food and digital.\n < Download MP3 >      < Listen on ctrlclickcast.com >\n \n Show Notes:\n \tCond\xe9 Nast's Epicurious Gets a Tech-Savvy Makeover\tWelcome to the New Epicurious Search Experience\tTheStreet.com\tWebReaper\tVulcan Framework\tAMP from Google\tNode.js\tInstant Articles\tMobify\tAdobe Analytics (previously Omniture)\tOptimizely\tReact Native\tHow Digital Killed the Recipe\tBeer Can Cabbage Recipe\tMomofuku Ss\xe4m Bar\tDavid Chang's Bo Ss\xe4m recipe\tKurt Vonnegut\tTechnopathy\tThe Beastie Boys\t\tLeave us a review on iTunes\tReview our show on Stitcher\n \n \n \n Sponsored By