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The foundation of a successful brand? Authenticity. Reuben and Sherri Johnson \u2014 AKA The FlyDuo \u2014 join the show to share their journey of embracing authenticity and forming their non-traditional brand. They discuss the challenges of their agency\u2019s early days, including hard lessons about their identity, choosing clients and saying no. And they detail their evolution to a brand that reflects who they are and, most importantly, connects with like-minded clients.\n < Download MP3 >      < Listen on ctrlclickcast.com >\n \n Show Notes:\n \t\nBizCraft Episode 35\t\nBehind the Curtain\t\n#FlyDuoChat\t\nUnlabel: Selling You Without Selling Out\t\t\nLeave us a review on iTunes \t\nReview our show on Stitcher\t\n \n \n \n Sponsored By