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Do you know whether you your website actually supports your business goals? Google Analytics can help you find out! We talk with digital media expert Terri Jenkins about the basics of digital measurement and Google Analytics. She explains why analytics are important for both site owners and site developers, and offers examples of the basic measurements every site should have in place. She also details other Google products that can further enhance what site owners (and developers!) can do with Google Analytics, including Tag Manager, Search Console and Page Insights.\n < Download MP3 >      < Listen on ctrlclickcast.com >\n \n Show Notes:\n \t\nDemystifying the Web Series\nDeveloping Long-term Client Relationships\nGoogle Analytics\tWikipedia: Web analytics\tBounce rate\tSession duration\t\tInsights\tMobile-first Indexing\tAbout goals\tAdWords\tTag Manager\tCreate and manage custom alerts\tWhat is Search Console?\tGoogle Webmasters\tHit\tExclude internal traffic\tPage Speed Insights\tGoogle Developers\tSearch Engine Watch\tMoz\tLiving With Intent\tBouldin Creek Cafe\t\t\tLeave us a review on iTunes\tReview our show on Stitcher\n \n \n \n Sponsored By