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UX expert Matthew Oliphant stops by the show to help define what data-driven design even means! We discuss testing assumptions before a project begins, as well as how UX research affects process and the project lifecycle. From critical business decisions to design and development, we chat about different ways to test a website or app, real-world scenarios of testing, and how to make sense of it all to fulfill client and user goals.\n < Download MP3 >      < Listen on ctrlclickcast.com >\n \n Show Notes:\n \tusertesting.com\tusability.gov\tOptimizely\tSalt & Straw\tHuman Performance Engineering\tUser and Task Analysis for Interface Design\tStaging (cooking)\tBoys Over Flowers\tExpatriate\tTapeheads (line at 1:18)\t\tLeave us a review on iTunes\tReview our show on Stitcher\n \n \n \n Sponsored By