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How do we reorient our ambitions toward intrinsic rewards? In which grocery store aisle does peanut butter belong? [28:34] This week, Joey and Jess talk about intrinsic vs. extrinsic motivators, the need to satisfy a craving, effortless ambition, hoarding butter, grocery store organization, and confusion by design. They don’t talk about how far away the Oort Cloud actually is (https://solarsystem.nasa.gov/solar-system/oort-cloud/overview/). references * The Atlantic: "Stop Keeping Score" (https://www.theatlantic.com/family/archive/2021/01/checklist-achievements-happiness-boxes/617756/) * John Hodgman and his podcast crew talk about peanut butter storage. (https://maximumfun.org/episodes/judge-john-hodgman/episode-432-dowager-mayor/) * This here's the MANtage. (https://www.youtube.com/watch?v=JvltzwkUEEA) (You're welcome).