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Brian Riepe starting racing mountain bikes professionally back in the early days of MTB racing.\xa0 Once his career in MTB racing started to end in the late 1990's, he managed Colorado Boomerangs, which produced boomerangs in Gunnison.\xa0 There aren't a lot of manufacturing jobs in this area, but that was one of them.\xa0 He also competed in endurance horse racing- backcountry horse racing events with required pit stops that frequently lasted 6 hours or more.

But mountain biking remained a passion.\xa0 With some knowledge of the printing business, he began publishing Mountain Flyer magazine.\xa0 Mountain Flyer covered mountain biking with a rocky mountain based perspective, rather than being based in California or the East coast.\xa0 He remains at the helm today, though the magazine is now owned by a company with other magazine titles.\xa0 We discuss the publishing business and why Mountain Flyer has been successful during times that have been difficult on other publishers.\xa0 We also discuss the role of the magazine in terms of promoting mountain bike advocacy.\xa0 And then we go down the rabbit hole of E-bikes (bikes with battery assist on the uphill)- which is a surprisingly contentious issue.

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