Podcasts Education Self-Improvement Conversations with Tyler Seth Godin on Marketing, Meaning, and the Bibs We Wear

Seth Godin on Marketing, Meaning, and the Bibs We Wear

Published: May 31, 2023, noon

On good days, Seth Godin thinks about all the progress we\u2019re making on climate change. On bad days, he thinks about the problem of racing bibs. Though pieces of paper safety-pinned to runners\u2019 chests seem obviously outdated, the bibs persist, highlighting how difficult it can be to change a culture for the better. And yet Seth also persists to improve the culture around marketing and work, giving hundreds of talks, writing daily blog posts, and publishing 21 best-sellers. His latest, The\xa0Song\xa0of Significance, explains why workplace culture has gotten so bad and what leaders can do to make it better.

Seth joined Tyler to discuss why direct marketing works at all, the marketing success of Trader Joe\u2019s vs Whole Foods, why you can\u2019t reverse engineer Taylor Swift\u2019s success, how Seth would fix baseball, the brilliant marketing in ChatGPT\u2019s design, the most underrated American visual artist, the problem with online education, approaching public talks as a team process, what makes him a good cook, his updated advice for aspiring young authors, how growing up in Buffalo shaped him, what he\u2019ll work on next, and more.

Read a\xa0full transcript\xa0enhanced with helpful links, or watch the\xa0full video.\xa0

Recorded May 23rd, 2023

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Photo credit: Darius Bashar and Archangel