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I caught up with Alicia Dietsch, Senior Vice President of Business Marketing for AT&T Business, to talk about her role, the topic of Business of Human marketing, and a look back at the impact of the year that was 2021.\n\nWe kick off with Alicia sharing a brief outline of what a \u201cday in the life of Alicia Dietsch\u201d is like in her role as Senior Vice President of Business Marketing for AT&T Business and the key focus areas her role entails.\n\nThe key topics we cover in this discussion include:\n\n- Business to Human marketing, what it means, and why it matters\n\n- A short \u201c2021 year in review\u201d & looking at lessons learned\n\n- How 2021 caused \u201cShifts in customer expectations\u201d\n\nWe wrap up this conversation with a view of what do Alicia thinks is coming over the horizon in the next 12 to 18 months, and in particular what decision makers should be considering as they look to the short to medium term future.\n\nTune in now for all of these amazing topics and more.\n\nThis podcast was made in partnership with AT&T Business.\n\nFor more information visit:\n\nAT&T Business website: bit.ly/attbusiness\u200b\n\n.