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Show Notes\xa0\nIn today\u2019s conversation we have Dr. Brad Klontz. Brad helps people master the psychology of wealth and live a life of abundance. He\u2019s also managing principal at Your Mental Wealth Advisors\u2122, Co-Founder of the Financial Psychology Institute\u2122, and Associate Professor of Practice at Creighton University Heider College of Business. Dr. Klontz is also an author of 5 books on financial psychology, including Mind Over Money, Facilitating Financial Health, and Financial Therapy and most recently "Money Mammoth: Unlocking The Secrets Of Financial Psychology To Break From The Herd And Avoid Extinction".\xa0\xa0\n\xa0\nToday we cover money, psychology and marketing.\xa0 More specifically, how social selling and the digital marketing landscape has evolved since Dr. Brad entered the business. We will also dive into a relatively new social media platform--TikTok.\xa0 Dr. Brad will share some of the tools for crushing content on the platform along with the advantages/disadvantages, and finally a posting strategy that you can use.\n\xa0\nShow Highlights\xa0\n\xa0\nHow Dr. Brad turned 2020 into a \u201cwin-win\u201d situation. (2:25)\nDr. Brad talks about the evolution of marketing and why some businesses hesitate with getting into social media. (9:16)\nWhy your comfort level can cause you to miss out on opportunities that platforms like TikTok bring and the key to selling online. (11:29)\nDr. Brad\u2019s perspective on TikTok as a social media platform. (12:41)\nWhy TikTok has an extremely \u201clow bar\u201d for content creators. (13:39)\nDr. Brad shares his number one tip on starting a TikTok account and how to be successful. (16:07)\nDr. Brad shares his posting strategies and how he got to 260,000 followers (26:56)\n\xa0\nResources:\nRead the blog.\nIf you'd like to connect with Dr. Brad, click here.\xa0 Check out Dr. Brad\u2019s latest book by clicking here.Are you a current or aspiring financial professional?\xa0 Click here to receive tools that will help you become a next-generation financial professional!\nWatch a video clip of this episode on our YouTube channel by clicking here.\nTo receive a newsletter digest of Jumpstart community happenings, click here.\n\xa0\nSubscribe to the podcast by clicking here.\nWant to connect with me? Join my exclusive \u201ctribe\u201d by clicking here.\nThanks again for listening, reading, and watching!\n\xa0\n\xa0\n00:00:00\nDominique\nWelcome to conversations for financial professionals, a podcast to help. Shape the next generation of financial advice. I am your host, Dominique Henderson, and today's conversation is with Dr. Brad Klontz. Dr. Brad\xa0 and I met each other in 20, early 2020. I invited him on the podcast to talk about behavioral finance, because that is his expertise. But as of late, Dr. Brad has been spending a ton of time on developing his social media strategy specifically on TikTok. Today, the conversation is all about how to use TikTok to market your financial services. Dr. Brad\xa0 and I talk about the missed opportunity that financial professionals are possibly losing out on when it comes to social media and specifically this platform. We talk about why we talk about some strategies from a macro and a micro standpoint about how you can actually start putting content out there and what it's all about. Are you mission focused? Who are you trying to reach? And do you have a strategy for doing that? This promises to be one of those conversations that you are going to walk away with a greater understanding on exactly what you can be doing to use TikTok\xa0 to market your financial services practice. So let's go to the conversation.\n\n00:01:25\nDominique\n\xa0Welcome to another episode of the conversations for financial professionals podcast, where we are shaping the next generation\n\xa0\n00:01:35\nDominique\nOf\xa0 financial advice today, we have Dr. Brad Klontz. You help people master the psychology of wealth and live a life of abundance. I got that right from your LinkedIn via, in addition to that, you're a managing principal at your mental wealth advisors, co-founder of the financial psyc