BROADCASTS.com

Today I have Cameron Huddleston, an award-winning journalist with nearly 20 years of experience writing about\xa0 personal finance. Cameron\u2019s work has been featured in such publications as Forbes, Kiplinger, and the Chicago Tribune. Cameron is also a recent author of the book: \u201cMom and Dad, We Need to Talk - How To Have Essential Conversations With Your Parents About Their Finances\u201d. \nDuring the show today, Cameron touches on some of the new challenges faced by financial professionals in light of the pandemic. We\u2019ll also discuss some myths about using media to boost your personal brand.\xa0 Cameron also shares some strategies and tools that financial professionals can use such as HARO (Help a Reporter Out) to become a reliable successful source to the media in your industry.\xa0 Finally, Cameron shares her own story as an example of \u2018personal stories\u2019 can be used to enhance your brand.Enjoy the episode!\nShow Highlights:\nHow has the pandemic helped shape the financial industry bringing it into the virtual environment (4:47)\nDoes having a virtual meeting have a level of intimacy lost instead of meeting face to face (10:55)\nCameron discusses how the younger generation has developed texting as a language (13:22)\nCameron disputes the fact that it costs to get quoted by the media, and how to do it at no cost (15:07)\nHow HARO can help you get quoted by the media for free - all it takes is your time (19:20)\nCameron\u2019s top 3 tips on how to submit a tip to the media and using social media platforms to expand your outreach (22:35)\nCameron\u2019s thoughts on having your own blog (27:53)\nCameron\u2019s advice on how not to get overwhelmed and where to focus, where to boost the blog and how to get it recognized (30:03)\nCameron discusses her book and her personal story behind it (36:08)\nBeing yourself and being personable and how that helps you connect with your clients (44:33)\n\nResources:Read the blog.\nIf you'd like to connect with Cameron, click here. To check out Cameron\u2019s book on Amazon, click here.\nAre you a current or aspiring financial professional?\xa0 Click here to receive tools that will help you become a next-generation financial professional!\n\xa0\nWatch a video clip of this episode on our YouTube channel by clicking here.\nTo receive a newsletter digest of Jumpstart community happenings, click here.\n\xa0\nSubscribe to the podcast by clicking here.\nWant to connect with me? Join my exclusive \u201ctribe\u201d by clicking here.\nThanks again for listening, reading, and watching!