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Scott Abel Scott Abel is a content strategy original. He first took the title of "content strategist" in 1999. Since then, Scott has practiced content strategy and become a leading voice for the discipline. When he's not running his consultancy, Scott organizes content events, publishes and writes books and articles, and keynotes and speaks at industry conferences. Scott and I talked about: the serendipitous origins of his moniker, "The Content Wrangler" the gap between the popularity of the term "content strategy" and its actual adoption how he got his title at his first "content strategist" job in 1999 the pragmatic business lessons he learned early in his career managing technical content for a pharmaceutical company how streamlining content workflows can save companies literally tens of millions of dollars how learning to go beyond grammar and other writerly concerns can help you move up from content creator to content strategist how the rise of e-commerce helped move modular content engineering principles and practices out of the technical content world and into broader use on the web how increasingly atomized/modularized/componentized content has made smarter content systems necessary how to deal with the main challenge in content strategy management: people how technically complex systems can enhance and augment human creativity an "Aha!" moment he had at iFixit about how to measure the ROI of content and how that insight improved the content practice there how the pedantic lessons he learned in Mrs. White's Language Arts class ruined his ability to write SEO copy the importance of recognizing and demonstrating content as a valuable business asset the accounting challenges of getting content value accounted for on a company's balance sheet the work of Salim Ismael around "information enablement" - a business practice that enables businesses to grow exponentially the uneven distribution in enterprises of expertise around structuring and scaling content why you need to connect with a leader in your company, ideally in the C-suite, who is scared to death that their company could become the next Blockbuster how the analogy of the human body's immune response can explain the rejection of content strategy and other innovative business practices how content strategists can benefit from the neuroscience lessons in Carmen Simon's book, Impossible to Ignore the importance of expanding our skills sets in the practice of content strategy the even-more-important task of clarifying and articulating our profession, a project that looks to Scott like "a content hairball waiting to be detangled" Scott's Bio Affectionately known as "The Content Wrangler," Scott Abel is the Founder and President of The Content Wrangler, an international content strategy consultancy that specializes in helping content-heavy organizations become information-enabled. Scott helps business leaders understand the need to operationalize their content, with a focus on standardizing and improving the way they author, maintain, localize, publish, deliver, and archive their information assets. In turn, this helps them become capable of serving up the right information, in the right format and language, to the right people and machines, on-demand, for any business reason necessary. The Content Wrangler hosts content industry events including Technical Documentation Roundup, Content Strategy Applied USA and Information Development World and has produced a series of ten books (2018), The Content Wrangler Series of Content Strategy Books, the first of which is “The Language of Content Strategy.” A formal journalism education, combined with 10+ years as a technical writer, makes Scott a natural choice for content professionals and organizations who need the tools to write content once and use it often. Scott is also an internationally recognized content strategist and vibrant speake...