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Jenn Marie Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence she observed about 10 years ago of experiential marketing and influencer marketing her first online marketing customer, Idaho Beef, a cowboy/firefighter/fence installer whose well-established personality she moved it to the internet how that work led to her work with less-well-branded clients how she helps folks understand what their brand is - "It's what you do, not who you are." how she sees the relationship between content strategy and branding strategy her focus on content marketing, which she has to explain to clients to differentiate it from SEO, paid ads, etc. her answer when clients see her plan and say,"I can't write that much." - "I can." how she moved from writing 3,000 to 4,000 words per day herself to employing, editing, and managing a team of six content writers with varying skills (experts in blog writing, copywriting, clickbait, translation, etc.) how branding and user experience/UX work together how her journalism background helps her stay focused on answering customer questions, instead of marketing-oriented concerns her approach to conversational content: "Don't sell. Just talk to the consumer." her take on purposeful content: "Every piece of writing has a point." the shift in conventional internet writing style from generic "blah blah blah" writing 15 years ago to the current focus on emotionally powerful content that inspires action how the Amazon Marketplace style guide helps content creators master web/UX writing the origin story of her branded business name, Jenn Marie Jenn's Bio Jenn is the founder of Jenn Marie Writing & Marketing, a boutique content marketing provider that crafts branded content for solopreneurs and online businesses. Her background is a mixture of print journalism, experiential marketing, and e-commerce. In addition to 18 years as a freelancer, Jenn has also worked in sales supportive roles for Dell, Microsoft, and Amazon. She loves helping individuals find their voice through words and is currently working on a Patreon-funded passion project where she tells the stories of underserved communities through eBooks. Video Here’s the video version of our conversation: https://www.youtube.com/watch?v=PkTlxF5C-MY Transcript Larry: Hi everyone. Welcome to the Content Strategy Insights Podcast. This is episode number 36 of the show that used to be called the Content Strategy Interviews Podcast. I'll do a separate post on the rebranding. But, branding is kind of an appropriate thing to talk about because today I have with us an expert in branding. Jenn Marie is kind of a typical content strategist, in the sense that she has a really diverse background. She's been a model and spokesperson, she's been a freelance journalist, she's done technical support work as well as technical sales and pre-sales and she's written poetry. So, she's a word nerd, a word person like all of us, with a lot of diverse business experience. I'm gonna let Jenn tell you a little bit more about herself. Jenn: Hello everyone. So, thanks for the wonderful introduction. Wow, I don't know where to start. As you said, I do have a bit of a diverse background and my explanation for it generally is I did whatever I needed to make money. I've always been the type of person that I do things that I enjoy. I've been fortunate enough to be able to have multiple jobs that I've enjoyed. Jenn: So yeah, I started off ... my first job was ... what was my first job? I think my first job was telemarketing. So I was on the phones,