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Andrea Volpini Andrea Volpini creates products that help search engines and other computers find your web content. Adding semantic meaning to your content helps artificial intelligence agents and other computers understand how your information relates to other content on the web. Revealing these relationships helps both computers and the human users who rely on them find and use your content. Andrea and I talked about: WordLift's origins as an advanced SEO tool the importance of knowledge graphs for the semantic web how "triples" make up the semantic web how the semantic web is a "web of meanings" connected by links his origins in the semantic web and how they led him into SEO how knowledge graphs might eventually permit alternatives to Google to arise the shift from web pages to more atomic entities how building knowledge graphs both feeds Google the information it craves but may also be planting the seeds for Google alternatives to arise how structured data helps search engines like Google understand relationships that help link it to a user's search intent the fact that currently the main consumers of the data in knowledge graphs are the big tech companies the role of Natural Language Processing (NLP) in creating knowledge graphs the role of semantic markup in showing the value of your content schemas and the schema.org linked-data vocabulary project the importance of an underlying content model the limitations of schema.org in describing some domains a project that he's working on to infer content structure by examining collections of previously unstructured content the importance of building your own knowledge graph before Google builds it for you Andrea's Bio Andrea Volpini is an Internet Entrepreneur and CEO of WordLift and Insideout10 with 20+ years of world-class experience in online strategies, digital media, and SEO. In 2013 Andrea co-founded Redlink, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search. Video Here’s the video version of our conversation: https://youtu.be/Ji7VuVNY2v8 Podcast Intro Transcript The World Wide Web has always been about connections. First it was simple links connecting web pages. Nowadays it's knowledge graphs connecting repositories of semantically described content entities. Yep. That's a mouthful. Andrea Voplini can help you understand these concepts. Andrea has been working with semantic web content for years. He structures content to add meaning that shows computers - including search engines like Google - what the information you publish means and how it relates to other content on the web. Interview Transcript Larry: Hi, everyone. Welcome to episode number 79 of the Content Strategy Insights podcast. I'm really happy today to have with us, Andrea Volpini. Andrea is the founder and the CEO of a company called WordLift. We're going to talk about the kind of activities that WordLift does, but first of all, welcome to the show, Andrea, and tell the folks a little bit about WordLift and what you do there? Andrea: Thanks, Larry. I'm really excited to be on the show today. WordLift originally started as a plugin for WordPress, and now it's evolving outside of WordPress and helps people create knowledge graph. The purpose of this knowledge graph is to improve the content visibility over search engines like Google. So in a way you can think of us as an advanced SEO tool. Larry: Got it. I think that's a common way that people come to structured data and knowledge graphs and things like that is through a concern about being found on the web. But there's a whole other aspect to it as well. Tim Berners-Lee gave this famous TED Talk in 2009, I think, about his vision for the evolution of the web and how it would be more connected than it is. So that rather than having these siloed databases and content repositories, you could share things more openly.