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Ok, now this is a relatively new part of search engine optimisation.

And that is to have what's known as pillar content.

So you pick a page on your website as being the pillar content page, and then when you write articles, and publishing as blog posts on your website, and they relate to the content on that pillar page.

Make sure that you have a link on your article content back to that pillar page.

And then, as you create more articles that relate to that pillar page, and you put links back to that pillar page from your articles, that builds up the number of what's known as internal links to that page.

And that says to Google that, that pillar content page is important.

And it's the most important page on your website when it comes to that type of content.

And that will help Google to index your site properly, and see you rank better in Google search for that page.