BROADCASTS.com

A lot of talk about disruption is on the assumption that it's about negating negative forces where actually, quite often it's about leveraging the power of the newly possible to do things, which genuinely create game-changing results."

So says Tom Goodwin, head of innovation at Zenith Media and author of author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.

The problem, Goodwin adds, is that too many companies are not sensing the newly possible, or making the tough choices that will set them up for future success.

Connected Futures executive editor Kevin Delaney sat with Tom recently for a free-ranging discussion on disruption, opportunity, and the hard decisions that many business leaders are avoiding.