BROADCASTS.com

As more and more leading companies, governments, and other large buyers of electricity pledge to procure 100% carbon-free energy (CFE), markets are in need of better, more granular information on the time, location, and emissionality of every megawatt-hour that is produced and consumed. To this end, EnergyTag \u2013 an independent, non-profit, industry-led initiative \u2013 is developing the standards and markets for Granular Certificates (GCs) that enable energy consumers to verify the source of their electricity and carbon emissions in real time. \n\nIn this episode, Chad Reed sits down with Toby Ferenczi and Killian Daly, the Founder and General Manager, respectively, of EnergyTag. They discuss the cruel irony at the center of deploying more and more renewable energy on local grids, the nuances differentiating 24/7 carbon-free electricity claims from emissionality considerations, and how Granular Certificates can both drive the next generation of carbon accounting (or Carbon Accounting 2.0) as well as accelerate the growth of new markets such as green hydrogen and battery storage.