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In the last few years, probably all of us have heard of the pink tax. A major point of conversation lately is about what products men and women use and the cost differences between them. Why is it that women's deodorant often costs more than men's deodorant? Why the price difference between razor blades for men vs. women? We at Petite2Queen have certainly noticed these discrepancies - the "pink tax" - and decided to dig deeper.



In our podcast, we first dive into the details behind the pink tax, related to concepts like gendered marketing and "feminizing" products. Why do companies do this? It all comes down to their bottom line and what they can convince people to buy into. Appealing to gender norms surrounding femininity and masculinity makes it easy for them to present pricing differences.



We then talk about just how much this gendered marketing costs us. Hint: It's a lot more than you'd think. Couple this with the gender pay gap and women's undervalued career trajectories, and women are seriously getting the short end of the stick here.



But all of this knowledge is for naught if we don't find a way to destroy the pink tax. Luckily, we have a few ideas about how to do that - on a personal level as well as on a bigger scale.



Before you listen to our full podcast, check out our video showing real-life examples of the pink tax in action:




https://vimeo.com/342784474




Alison found very different results in California vs. the results Lynn found in Washington. This is likely due to the law in California that protects against the gendered pricing differentiation. Luckily, earlier this year, California representative Jackie Speier introduced the Pink Tax Repeal Act, which would end gendered pricing discrimination for once and for all.



Now is the moment of truth. Listen to our podcast below to learn all about the pink tax, how much it's costing you, and how you - and we as a society - can put an end to it.