Podcasts Business Careers Claim Your Career Crown The Foundations of Features and Benefits

The Foundations of Features and Benefits

Published: Jan. 10, 2018, 2 p.m.

In sales, knowing the ins and outs of your product or service is crucial. Being well-versed in the features and benefits is the foundation of sales success. While knowing these details is invaluable, it\u2019s not a panacea. You must also think about how an organization\u2019s culture will play into the resonance of these features and benefits. How well do they match up with the client?There\u2019s also something to be said about keeping the dialogue engaging.Read MoreSupport the show (https://p2q.link/donate)