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Does it ever feel like sales requires a ton of chasing, convincing, and talking at your potential clients and customers? Does it feel like you\u2019re constantly trying to reach new prospects and get your message through to them? What if we told you there was a better way to sell? On our new podcast, we spoke with Ambrose Blowfield about how it may actually be best to shut up if you want to sell. He\u2019s worked with an array of cultures, and there is no one-size-fits-all when going from one country to the next. However, he has discovered some pointers that will help you sell effectively, regardless of the country and culture you\u2019re selling in.\xa0Ambrose Blowfield is one of Australasia\u2019s leading trainers and speakers in sales, marketing, and business growth. He has both top-class academic and experience-based knowledge from working at many leading international companies, including P&G UK and Robert Half International, among others. Ambrose has trained businesses of all sizes in both sales and marketing. He has delivered training in person in 10 different countries across 3 continents, while his online training has helped over 15,000 businesses in 20 countries, across 6 continents, make over $2B in additional sales\u2026 just Antarctica to go! His first book, The Authority Guide to Writing and Implementing a Marketing Plan, was published in the UK in 2017. His sales-focused book, Shut Up to Sell, is set to be launched in late 2021.Ambrose has had a very international journey to get where he is. We start the discussion with learning how he became a leading trainer and speaker in sales, marketing, and business growth. He divulges some of his background, including how he\u2019s ended up working \u2013 and effectively selling \u2013 across continents, countries, and cultures.With this multicultural experience, Ambrose has gained insight into how sales strategies must adapt from one culture to the next. Just as language, humor, and what\u2019s considered polite differ greatly between cultures, so, too, do winning sales tactics. You may have unlocked the best sales strategy for your home country, but what works in, say, the United States won\u2019t necessarily translate to your target market in, say, Italy. Ambrose offers his insights here, including how you can find your footing when moving into different countries and cultures.Ambrose\u2019s new book is called Shut Up to Sell. It\u2019s a bold title, but it isn\u2019t just to garner a quick reaction. Indeed, the title gets to the heart of some of the lessons within the book. Do you know the adage that we have one mouth and two ears because we should listen twice as much as we speak? This advice can be applied to sales. In order to understand your customer, you must listen to them and see the world through their eyes. Selling isn\u2019t about you and your product or service; it\u2019s about your customers. What do they want, need, or lack? You can\u2019t know unless you shut up and listen.To learn more about Ambrose Blowfield and how you can master sales, visit his official website here.\xa0Support the show (https://p2q.link/donate)