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b'Hey, small business owners: Did you know that intellectual property could be your next big asset? How does it compare to more traditional assets, and what unique benefits does it offer? We spoke with Luis B\\xe1ez, an entrepreneur and sales executive who helps others build great businesses. He guides us through what IP is and why it\\u2019s so vital to your business\\u2019s long-term success.\\xa0Luis B\\xe1ez is an entrepreneur, sales executive, and unwavering optimist who\\u2019s obsessed with helping others build a business they\\u2019re proud of. Despite being an introvert, Luis ended up working in sales. Luis is able to build genuine trust and help people around him, and has been recruited to work at some of the most influential companies in history \\u2014 including LinkedIn, Google, Uber, and Tesla. A first generation immigrant from the Bronx, Luis taught himself how to sell, which has led him to launch his own business, through which he makes serious impact in the lives of the people he serves. He designed his business around doing exactly what he loves in an ethical and impactful way.You probably know what intellectual property is generally, but what is IP in the context of sales? We start our discussion with some of the fundamentals around intellectual property. Luis explains what constitutes as IP and how that can translate to what your small business offers. In fact, you may already have products that work as intellectual property or can with some minor updates. Consider the knowledge you can share, whether as an online course or as a book.\\xa0Why is intellectual property such an asset for small businesses? What differentiates it from other, more traditional, assets? Luis offers an in-depth look at the differences between IP and traditional assets, mentioning pros and cons of both. But as he describes here, IP can be a particularly lucrative asset to your business.\\xa0So you\\u2019re onboard with making IP an asset for your company. You may be wondering how small businesses can maximize their intellectual property. This is a great question, and one that Luis is more than happy to answer on our podcast. He shares some ideas on how you can grow your IP to make it more marketable and lucrative.\\xa0We also get into some more technical issues. What are ways to solidify and protect your intellectual property as you grow your business? What should companies be doing \\u2013 or avoiding! \\u2013 in order to protect their IP? How can small businesses can grow that asset? Luis offers helpful advice on all points in our podcast.\\xa0Luis states that, historically speaking, generational wealth has been built most often through some sort of property ownership. What happens when an entrepreneur starts shifting their mindset to identify intellectual property as a source of generational wealth? We end our discussion with how IP can help lift up more marginalized groups of people \\u2013 including people of color, women, and those in the LGBTQIA+ community \\u2013 giving them a new path towards growing wealth. IP can help close those income inequality gaps and give more people a shot at earning a better living. To learn more about Luis B\\xe1ez, visit his official website here. You can also get his three free resources, his Revenue Rescue Plan, and his Sales Huddle program right here. It\\u2019s an amazing offer, so don\\u2019t miss out!\\xa0Support the show (https://p2q.link/donate)'