Jason talks to Principled about using the principles from start to finish developing Cisco\u2019s latest security solution, Cisco Secure Access. Secure Access launched with great customer enthusiasm as a result of real customer conversations and a roadmap focused on outcomes. Jason talks about the impact of the principles on the product development culture at Cisco, and how the principles may morph as AI becomes integrated into products.\nKey moments:\n2:00 Twenty conversations with customers sets path for success for Secure Access\n4:00 The little book that catalyzed change\n4:40 Roadmaps focused on outcomes\n7:15 Onboarding as a use case\n9:58 Principles shifting the culture\n11:45 Design principles for AI\n14:20 The emerging discipline of design\nEpisode transcript: https://cisco.box.com/s/4b1qov835j0dijtm7nl8lsp909hpgivj