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Episode length: 21 minutes\nGreg talks to Principled about his new role as the first chief design officer for Cisco\u2019s Security & Collaboration business and how he advocates for design internally at Cisco to build a design-led culture. The value of this new culture will be felt as Cisco generates net positive outcomes for society. Greg encourages his teams to make more and think less to push through the ambiguity of the product development process, as it\u2019s the making that informs the decision-making as to the best way forward. \n\nKey moments\n1:18 The role of a chief design officer\n3:00 Greg\u2019s favorite book\n5:01 Designing towards outcomes\n9:39 How designers use juxtaposition to get new ideas\n13:17 Building products for a SaaS environment\n16:49 What it feels like working in a design culture\n18:30 Product and design teams think differently\n\nEpisode transcript: https://cisco.box.com/s/7o768rp16gz1qpu7f4mv1bz53k80992d