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Episode length: 11 minutes \nPrincipled talks to Jason about implementing a common design system called Magnetic for Cisco products in Security and Networking, to streamline development. He says that the principles naturally align with the values a common design system brings, giving users cohesive product experiences that delight with constant improvement. Jason and his team recently brought together design leaders from across Cisco for a workshop that looked at consumer products for inspiration. This group of designers formed what they call a Common Council to make sure their design components are flexible and scalable, so no one has to start from scratch creating new product interfaces.\nKey Moments\n1:17 Competing Design Systems yield fragmented user experiences\n1:54: House of Brands versus Branded House\n2:23 Principles naturally align to what design systems bring\n3:40 Finding out about user pain points\n4:30 Navigation Redesign workshop\n5:39 Borrowing from consumer products\n6:53 Common council guides common design\n8:06 Designing to support multiple product needs\n8:40 Product principle dock lights up relevant product principle\n10:04 The Sneakerhead\n\nEpisode transcript: https://cisco.box.com/s/ytuln2q9adjhvrzei1e3actuqwx173gj