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Episode 5\nDo you recognize this person? - Mark Thompson-Kolar, User Experience Researcher, Duo\nEpisode length: 14 minutes\nCreating a customer persona requires lots of interactions with people, listening to their needs, and understanding the applications they use. If you don\u2019t recognize the person being talked about as a product user, that\u2019s a big warning sign that the persona created for the product isn\u2019t quite right. Mark talks about the \u201cYes, and\u2026\u201d for a particular persona and the use cases for which the product was created.\nKey Moments:\n1:01 Mark explains all the types of research used to truly understand a persona. \u2028\n3:00 How product principles can become culture drivers. \u2028\n3:43 Which product principles are used most to develop personas. \n\u20285:04 How personas are validated with longitudinal personas. \u2028\n6:21 Security employees are a persona, so if you must ask, do you recognize this person? \u2028\n7:49 Deepening persona understanding by asking \u2018yes, and\u2026\u201d \n\u202812:56 Mark\u2019s favorite product outside of Cisco is the Comcast interface.\nEpisode Transcript: https://cisco.box.com/s/9cayz4uvciw7z5rwqklm6ekctbtqkp0q