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Episode 4\nThrough the lens of the who - Cheryl Couris, Director, Product Design, Webex Events\nEpisode length 13 minutes\nCheryl talks to Principled about how the Webex Events team looks at the product principles as a shared ethos for what we value most at Cisco and how we can put our mission of powering an inclusive future for all to work. Cheryl and her team make sure all voices are being heard by focusing on "the who" the product is for before "the what" of the features the product should have.\nKey Moments:\n0:44 Jeetu talks about what product principles are and why we need them \u2028\n2:38 Cheryl talks about what hybrid events are like today \n4:14 How the Webex events team uses the product principles to frame their work \n\u20285:59 How to start using the product principles \u2028\n7:15 Cheryl talks about her favorite principle, Make it 10x better \n\u20288:40 Personas help look at solutions through the lens of the who \n\u202810:21 Canvy, a great product that Cheryl uses in her personal life\nEpisode Transcript: https://cisco.box.com/s/jh09b4fxbest0akaad3zl0mc5l3rc7ib