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Episode 1\nDe-risking Ideas - Jehan Cowan, Product Designer, Duo\u2028\nEpisode length: 13 minutes\nJehan talks to Principled about how designers have the innate ability to turn ambiguity into clarity by visualizing progressing ideas. This process \u2018de-risks\u2019 ideas and helps a business make better decisions about which ideas to pursue with minimal investment of time and resources.\n\nThe designer\u2019s craft can help paint a strategic roadmap with a clear path forward. However, designers must be ok with putting forth something that is wrong, as sometimes it\u2019s the best way to move forward.\nEpisode Transcript: https://cisco.box.com/s/76vk9bs8zaa1fefxm20i3ww5bzzwskc9