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The rise of hyperscale data centers has upended computing and networking equipment business models over the past several years. The pluggable optics industry is no exception and has been impacted significantly. In Episode 27, we continue our second conversation with Ron Horan, Cisco Senior Director of Product Management. We get into the growth of our industry and then discuss future trends. \u2013 Pat Chou, Cisco Optics Product Manager \n\nRon attended The University of Texas at San Antonio for both his bachelor\u2019s and master\u2019s degrees. His Master\u2019s thesis topic entitled \u201cSynthetic Vision Landing Aids System\u201d was patented as the first GPS-based aircraft landing aid. From 1994 to 1999, while at Compaq, he earned 15 patent awards. In 2001, he joined Broadcom Corporation where he managed Field Applications Engineering for the Compute Segment team, ran Program Management in the Networking BU, and was a Sr. Director of Sales and Strategic Account Manager covering the Hewlett Packard worldwide account. In 2011 Ron moved to Luxtera where he worked as Vice President of Sales before moving into the role as Vice President of Marketing. Luxtera was eventually acquired by Cisco in 2019 where Ron now runs Product Management for the Cisco Client Optics Group. \n\nRelated links \nCisco Optics-to-Device Compatibility Matrix: https://tmgmatrix.cisco.com/ \nCisco Optics-to-Optics Interoperability Matrix: https://tmgmatrix.cisco.com/iop \nCisco Optics Product Information: https://copi.cisco.com/ \n\nAdditional resources \nCisco Optics Podcast: https://blogs.cisco.com/tag/ciscoopticspodcast Cisco Optics blogs: https://blogs.cisco.com/tag/ciscoopticsblog (subscribe at https://feedburner.google.com/fb/a/mailverify?uri=CiscoOpticsBlog ) \nCisco Optics YouTube playlist: http://cs.co/9008BlQen \nCisco Optics landing page: cisco.com/go/optics \n\nTimestamps \n2:12\t Optics volume for hyperscales \n4:15\t Industry growth \n5:58\tSwitch vs optics cost ratio \n8:50\tFuture trends \n\nMusic credits Sunny Morning by FSM Team | https://www.free-stock-music.com/artist.fsm-team.html Upbeat by Mixaund | https://mixaund.bandcamp.com