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Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?

Guest 1: Thomas H. Murphy, SVP & CIO, AmerisourceBergen

Guest Bio: https://www.ciotalknetwork.com/contributor/thomas-murphy/

Guest 2: Simon Szykman, CIO, The Department of Commerce

Guest Bio: https://www.ciotalknetwork.com/contributor/simon-szykman/

Guest 3: Michelle R. McKenna, CIO, Constellation Energy

Guest Bio: https://www.ciotalknetwork.com/contributor/michelle-mckenna/

More on this Episode: https://www.ciotalknetwork.com/should-customer-input-govern-innovation/

More on Innovation: https://www.ciotalknetwork.com/topics/innovation/

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