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We justify positive Return on Investment (ROI) for new IT initiatives to make a business case, but what are we doing about discovering and measuring negative Return on Unawareness (ROU) and Return on Negligence (RON)? After all, isn\u2019t the net value IT brings based on the ROI - (ROU + RON) formula?

Guest 1: lna Kamenz, Vice President and Chief Information Officer, Thermo Fisher Scientific

Guest Bio: https://www.ciotalknetwork.com/contributor/ina-kamenz/

Guest 2: Vasant Dhar, Paduano Fellow, Professor, Head of the Information Systems Group, and Director for the Center for Digital Economy Research at the Stern School of Business at NYU

Guest Bio: https://www.ciotalknetwork.com/contributor/vasant-dhar/

More on this Episode: https://www.ciotalknetwork.com/measuring-rou-and-ron-for-it/

More on CXO: https://www.ciotalknetwork.com/topics/cxo/

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