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What are the secrets for gaining unswerving customer loyalty? ...A good product or service that provides good value for time/money! ...building personal relationship with the customer! ...resolving customer complaints quickly! ...open and frequent communication with customers to be sure they are happy and stay that way! ...Now, a quick poll: Are we leveraging IT to do enough of all of the above, in order to gain True Blue customers, both \u201cinternally\u201d and \u201cexternally\u201d?

Guest: Kevin M. Larson, VP and Chief Information Officer, AAR Corp.

Guest Bio: https://www.ciotalknetwork.com/contributor/kevin-larson/

More on this Episode: https://www.ciotalknetwork.com/how-to-gain-a-true-blue-following-for-it-internally-externally/

More on CXO: https://www.ciotalknetwork.com/topics/cxo/

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